Last updated on July 8th, 2025 at 01:17 pm
June 24, 2025
Here is the best thing I heard (What?), saw (Eye.), and read (Read.) this week, as well as the best idea (💡) I developed.
What?
Y Religion Podcast | S6 E131 | Knowing Your Audience (Emily Belle Freeman & Brad Wilcox):
- [President Emily Belle Freeman] “There’s a process that I always go through, it’s the same every time I teach, and it’s a three-part process that I go through.
“Let’s say we were going to be teaching the book of Helaman chapters one through three. … The first step for me is I always read through the material from my point of view. What do I know about these chapters? What experiences have I had with these chapters? As I read doctrines or principles that are being taught there, where have I found application of those doctrines or principles in my own life? And I’ll go through and just list out on a piece of paper: ‘Oh, I loved this verse because this, or this particular part reminds me of an experience I had at one time.’ … This is, in essence, my testimony of these three chapters. These are the things I have come to know.
“Then I will go through a second time and I will read all those same chapters again, but with my audience in mind. And I ask the question: ‘What would they need to know from these three chapters?’ So if I’m teaching youth, then I’m going to read it as if I was a youth, or if I’m teaching women, then I’m going to read it through the eyes of women, or if I’m teaching the adult Sunday school class, then I’m going to look at it through the eyes of those people who are in that class. And I’m going to do the exact same thing. I’m going to write down the verses that stand out or the stories that stand out, that would teach something that would maybe be specific to that group that I’m teaching.
“Then the third thing I do is to marry those two pieces together.”
[Dr. Casey Griffiths] “Okay. So your perspective and then the audience’s perspective and blending them together is step three. Yep. Okay. That could be difficult because you’re a distinguished general authority in the church. How do you connect it with a 17-year-old who might not have the same background that you have to explain your process?”
[President Emily Belle Freeman] “Good. So I love a scripture that we read in the new Testament, and it’s Paul who’s speaking in this situation. And he teaches you this so well because he says: ‘This is how I teach. If I go into the Jews, I speak as if I am a Jew. If I go into the Romans, then I speak as if I am a Roman. If I go to those in prison, then I speak as if I were in prison.’ And I think that’s actually critically important. So when I go in to talk to the youth, it’s going to be best if I go in remembering what it was like to be that age.”
Eye.
Lionel Messi Scores Go-Ahead Free Kick Goal vs. FC Porto | FIFA Club World Cup 2025:
- GOAL!
Read.
June 17, 2025, email from Dr. Benjamin Hardy | Listen to the Science of Scaling Audiobook for free here:
- “Hey Mitch, want to know the biggest lie in business?
“It’s believing you need permission to think bigger.
“Most entrepreneurs wait for their revenue to ‘justify’ bigger goals. They tell themselves they’ll think like a $10M founder once they hit $5M. They’ll hire like a $50M company once they reach $25M.
“This permission-seeking mindset creates a dangerous trap: You end up building goals around your current limitations instead of your actual potential.
“Alicia Ault fell into this exact trap with her credit repair software, LevelUp Score. She had 10 clients by March 2024 and figured she could reach 100 clients in 90 days if she made enough cold calls.
“The math seemed logical: 90 calls to get 90 new clients. Doable, if exhausting.
“But here’s what changed everything for Alicia:
“Instead of asking ‘How many calls can I make?’ she asked ‘What would need to be true for me to serve 1,000 clients within just 90 days?’
“That single reframe revealed something crucial: Individual outreach would never scale to that level. She needed to find someone who already had access to thousands of credit repair companies.
“Within weeks, she’d partnered with a company that served over 8,000 companies. One conversation replaced years of cold calling.
“The insight: Your current process is designed to produce your current results. If you want 10x results, you need a fundamentally different process, not just more effort applied to the same process.
“Most entrepreneurs are trapped by what I call ‘linear growth’—which means you’re perpetuating your current assumptions and processes.
“By remaining linear, you may try pushing the gas harder… even 10x harder. But that’s like trying to pour a gallon of water into an 8oz cup. It doesn’t matter how hard you pour—the cup can’t contain it.
“You need a new model and new pathway.
“If you want 10x results fast, you start by setting a 10-100x goal. It must be a literal goal—like Alicia committing to go from 10 to 1,000+ clients within 90 days.
“Then, by operating from that seemingly impossible goal, you’re forced to find far more effective pathways. You’re forced to think differently and to team/partner with different people who have leverage you don’t have.
“The framework we teach isn’t about motivation or hustle. It’s about recognizing that impossible goals force you to find pathways you can’t see from your current vantage point. …
“Want more breakthrough strategies like the one that transformed Alicia’s business?
“Listen to the Science of Scaling Audiobook for free here.
“A few hours could save you years of mistakes and give you exactly what you’ve been looking for to scale your business bigger and faster than you thought possible.”
💡
Make a change to the General Conference Applied Podcast. Record shorter episodes focused almost exclusively on invitations and applications. Introduce each invitation, share what that invitation means to us in our own words, and share two ideas for how listeners could take action on those invitations. Then both Clay Soelberg and I will share one insight each from the address (i.e., the topic we are most interested in discussing). Move bio material for the speaker and any additional insights to social media. Create a newsletter that will be sent out the same day that each podcast episode is released which provides: the invitations, the invitations in our own words, and the applications we suggested as well as discussion questions for the address that instructors could utilize in an elders quorum or relief society setting.